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A Beginners Guide to Online Marketing

If you want to sell products or services online, it is important to understand the basics of successful online marketing. Over the years, there has been a plethora of material addressing online marketing, but not all of it is good or even relevant in a world that is continually evolving in the technology arena. If you want to build an online brand, the best place to start is at the beginning, using these five tips.

Find your perfect customer

There is a saying in sales, "Find your niche to get rich." Who is your perfect customer? What type of person will be most likely to buy whatever it is you have to sell? While casting a wide net worked in the past, behaviorally targeting customers by having a social media strategy and leveraging social media advertising is the wave of the future. Ads today can pinpoint user behavior, and places ads in front of them that they are most likely to respond to based on their browsing history.

Spruce up your site

Make sure your website is the best it can be. It should be user friendly and up to date. Use video, make your site interactive and be sure to offer up great content in exchange for email addresses from your visitors. Collecting email addresses has been proven over 40 percent effective in follow up marketing efforts. Don't let this fall by the wayside. Make sure to have multiple subscription options and ways to sign up and follow your brand online.

Don't Forget SEO

It is also important to understand the importance of using SEO. Search engines are important for connecting with new audiences. Google, Bing and other major search engines, look to help their customers achieve optimum results from their searches, and building an SEO optimised site and content will vastly improve your organic (unpaid) ranking on all of the major search engines. Look for an seo consultant with proven results to help you or find an seo course online and learn how to do your own SEO. If you can get your website to the top of Google for the keywords your customers use to find you then you'll generate more leads and attract more customers to your business.

Tell a story

Every brand has a story, and today's audience is much more likely to respond well to your brand if you take a time out to tell yours. Set expectations on your site and on your social media channels so that customers know what they can expect from you. Give an insider's look or behind the scenes guide using lots of pictures and video. Show your perfect customer how buying your product or service will enhance their lives.

Start a Blog

The more content you produce, the higher you are ranked in searches. Companies that produce regular blogs drive 81 percent more traffic to their website compared to companies who neglect this vital task. Thankfully, with so many great blogging platforms to choose from, blogs are now replacing traditional websites and give even technologically challenged users a plug and play platform alongside fantastic functionality.

Using the tips in this article in tandem greatly increases the overall effectiveness of your marketing campaigns. While there is still a lot to learn after this crash course in online marketing, you will have a leg up on your competition when implementing these strategies. Go forth, and become a marketing superpower.



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