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6 Ways to Improve Website User Experience

If visitors do not easily find what they want on your website, they will leave. Therefore, it is important that you optimise the user experience on your site and keep your visitors coming back. Here are six tips to help you achieve this goal.

Test, Track, Measure

Conduct tests to determine what does and doesn't work on your website. There are tools that allow you to conduct split testing, wherein you offer two different versions of the same site to users to see which one converts better. This process allows you to improve your website and ensure that it is more user-friendly.

Use Responsive Web Design

More and more people are using mobile devices to access the Internet. You should therefore ensure that your site is not only suited to computers, but is also mobile friendly. Responsive design uses code to adapt to any screen size, so that your website is accessible and displays properly on any device.

Have a Clear Navigation

Ensure there is clear and simple navigation on your site. If your visitors need to click more than twice to access information, your site's navigation needs improving. Make sure all pages are interconnected and that the menu is always accessible. A site with good navigation has the potential to do well and retain its visitors.

Less is More

Do not clutter your web pages with too much content and images. Your visitors will likely switch to another site if they feel their is just too much too read. The old saying goes " less is more". This applies to modern web design. Think about using a combination of words, images, videos, icons and even infographics to get your message across.

Help Your Visitors

Wherever possible, provide your visitors with information they need. For example, if they see an error message, make sure you provide information on what they did wrong and how to address the problem. Being there for your visitors will prevent the loss of valuable traffic.

Use simple processes, especially for registration. Keep the number of forms to a minimum and make use of alternative methods such as using social media logins to access your site. Complexity confuses visitors and pushes them away from your site.

If you are serious about improving your website's performance, improving your user experience is critical. A better, smoother, friendlier experience helps improve not only your conversion rate but also the overall popularity of your website.


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